Sun damage and slow cell turnover will cause pigmentation and first fine lines. Fight back with a skincare regime that eradicates dry skin and attract moisture back, banishing wrinkles.
What’s happening to your skin?
Your skin will be thinner and finer than it was in your twenties because there’s been some loss of collagen and cell turnover has started to slow, which can make your complexion look a little dull and your cheeks a little less plump.
Juggling a busy home life and a career can cause stress, which triggers your body to produce sebum, causing occasional breakouts.
On the plus side, your skin will be far less unpredictable than it was in your twenties and teens, so the course of action is clear; focus on exfoliation.
This will boost cellular turnover, help with hydration and work against pigmentation.
Look for lots of antioxidants and vitamins in your skincare to protect, nourish and hydrate – keeping skin healthy and youthful.
How to treat it
Encourage cell renewal by using a cleansing brush; this helps products penetrate much deeper, where they can have a much more positive impact on the health and appearance of skin.
Look for a cleanser that contains antioxidant ingredients like green or white tea, vitamin C and alpha hydroxy acids (AHAs).
Exfoliate, exfoliate, exfoliate! Twice a week, your skin needs a serious buffing.
Avoid large, irregularly shaped beads or grains – this will cause sensitivity. Instead choose a product that uses synthetic microbeads to gently slough away dead skin, as well as enzymes of hydroxy acids.
Some popular moisturisers
Elemis Pro-Collagen Marine cream
Clarins HydraQuench Day cream
Elizabeth Arden Visible Difference Moisture cream
Hydration is key to even skin tone because it supports the entire skin matrix, protects skin against damage from pollution and UV rays; and promotes the production of collagen and elastin.
Smooth on an antioxidant-rich serum twice a day after you cleanse to deliver potent active ingredients straight to your skin.
Switch to a richer day moisturiser, but keep it reasonably lightweight with an SPF of 30 and UVA/UVB protection.
Your moisturiser should contain vitamin C, which will protect your skin from free radicals, encourage collagen production and brighten your complexion.
Pick an eye cream that tackles dark circles, so look out for hydroquinone, vitamin C, or botanicals to brighten.
Fight puffiness with caffeine and for a moisture surge, look out for hyaluronic acid.
Start incorporating a primer into your skincare regime. Look for a peptide- and glycerin-rich one. The glycerin draws in moisture, while the peptides help your body to produce collagen, so together they firm and moisturise. You can use it before make-up, or on its own.
Choose medium-coverage foundation. This will help to even out your skin tone if you have patches of darker skin on your cheeks or forehead, or sun spots. It will also stay put longer than tinted moisturisers or BB creams.
And pick a creamy under eye concealer that’s a slightly warmer colour than your natural complexion to cancel out dark circles.
Once a week use an overnight treatment mask rich in enzymes that will even out your skin’s texture.
Your night cream needs to be more intense, so ditch oil-free options and layer on over serum to boost hydration.
Look for polypeptides, which help to rejuvenate and repair skin, glycolic or salicylic acid for intense hydration and a hefty dose of retinol, which will plump up thinning skin, promote cell turnover, reduce fine lines and leave skin glowing.